A website designer has to be well versed in front-end design, backend development, and digital marketing. These are just three of the many skills that a website designer needs to have. In this article, we will talk about the skills that a modern day website designer should have. We will also touch on what is new in terms of skill sets for web designers.
Principals of website design
Principals of website design are the foundation of your website and the basis of its success. When we talk about website design, we’re talking about not just the aesthetics and layout but also the content and functionality.
Five principles of website design:
1. Keep it simple:
2. Focus on your target audience:
3. Respect your visitors:
4. Have a clear call to action:
5. Have a unique personality
Visual Design
When you build a masterpiece on the website of your dreams, it’s not only time-consuming but also challenging to share it with your colleagues or clients. The Visual Design tool makes it easy for users to create and edit designs in an online platform.
Visual Design software is changing how designers work. They have made it much easier to combine text and images for a complete package that showcases your business at its best. Designing websites has never been easier with Visual Design software tools like Adobe Photoshop, Adobe Illustrator, and Sketch. As website design is becoming more popular, the demand for software that helps designers with visual designs is increasing. This software provides data on how to design visually appealing websites.
UX
UX design skills are becoming increasingly important for website designers. When designing a website, one must consider the user experience. This is so because it determines the quality of experience that deepens the interaction between users and websites.
An UX designer is responsible for researching, analyzing, and understanding customer needs in order to improve their products or services through design.
1) Researching customer needs – identifies what people want from your product or service before designing it.
2) Analyzing – keeps track of how customers interact with products or services they create to make sure they are meeting customer needs.
3) Understanding – comes up with new ideas based on understanding research done by different industries.
HTML
Web designers are able to create HTML code for their website designs by using design software. Design software usually requires different design concepts, which are then put into the code for the website. These software packages also offer templates that can be applied to various projects. HTML is a markup language used to describe how text is formatted on web pages. It is not only limited to websites but can be used in any type of project where web content needs to be displayed.
CSS
CSS is a language that is used to design content on the web. A website designer needs to know CSS in order to understand how the website is structured and what CSS rules are being used. CSS is a text-based language that is used to change the layout, look, and behavior of a web page. It has been powerful enough to help website designers to arrange content in a flexible way. The purpose of a CSS block is to add a unique styling or appearance for a specific site. It also provides more control over how your site’s design can change while still keeping its style consistent.
CSS is a language that is used to design all types of web pages. It helps in designing the layout and the overall look and feel of the website. The designers use these codes to create a design and follow it in case there are changes required in future.
Color Theory
Color Theory of website design is a guide for a color-conscious designer. It helps them to understand the theory and use it to create a calming, soothing, and emotional aura for their site.
In order to make your website appealing, it is important to consider what color theory has in store for you. This will help you build a website that reflects your brand’s personality while also soothing users on an emotional level by using colors that reflect their mood. Some colors that stand out include bold colors like red, green, and blue; high-contrast colors such as yellow and orange; dark reds; light greens; and dark blues.
Compromises
Website designers face a lot of dilemmas when it comes to designing and developing websites. However, compromises can be made and typically happen with the content and functionality of the website.
A website designer would need to balance between functionality and aesthetics. For example, websites used to have an abundance of text on their pages which made them unappealing to visitors as they would need to scroll through all the text for content. As a result, designers removed all the text from these pages and replaced it with images or videos instead.
A website designer would also need to make sacrifices when it comes to implementing certain features on websites such as video advertisements or social media integration. These features typically don’t work without sacrificing the overall experience that the site has for its users.
Communication
Website designers are in charge of creating websites that are pleasing to the eye and easy to navigate. They plan the design, implement it, and optimize it for SEO.
A website designer must be able to communicate effectively with clients. They might not have the technical skills required for other roles in website development but they still need to be able to communicate their ideas clearly.
SEO – Search Engine Optimization
In this day and age of the internet, every business needs a website. Designing a website can be tricky if you don’t have strong seo knowledge or your site doesn’t have the right keywords that people are searching for. This means that someone with skills in both seo and design can become a valuable asset to companies looking to get ahead on the internet.
The job description for seo needs for website designers includes:
– Knowledge of SEO practices
– Experience in search engine optimization
– Experience designing websites using CSS
