What is a technical SEO?
A technical SEO is all about the code. If you are not an expert with coding, then you might want to hire someone who is.
- A technical SEO will optimize your website by following these steps:
- Doing a full crawl of the website to make sure that it is working properly and there are no errors
- Fixing any errors that are found during the crawl
- Updating pages to be responsive
- Fixing issues of duplicate content
- Improving site performance
What are the benefits of a technical SEO?
Technical SEO is a subset of SEO and it is all about the quality and performance of the website.
Since Google’s algorithm, which governs how organic search rankings are generated, relies largely on site speed and accessibility, technical SEO experts help improve a site’s performance. In doing so, they help to rank their clients’ websites higher in the SERPs.
In order to rank better in Google’s search engine results pages (SERPs), it is important to implement technical SEO practices that will improve your site’s performance. Technical experts will help you create a fast-loading website with few errors that makes crawling easy for Googlebot.
The main benefits of a technical SEO include:
- Cost-effective
- Time-saving
How much does it cost to hire a technical SEO?
A technical SEO is the most sought-after resource for many companies. The prices of these professionals can vary greatly depending on their skillsets, experience, and location.
The average cost is around $50-100 per hour.
What are the different types of technical SEO issues that can affect website performance?
Technical SEO is the process of ensuring that your website is optimized to rank higher in search engine results pages.
Factors which can affect website performance
- Content relevance
- Meta-information
- Website bounce rate performance
- User experience
all play a vital role in achieving high search engine rankings.
If you are running a website or an e-commerce store, there are many things to take into consideration when it comes to technical SEO like internal and outbound linking, checking of spam backlinking, keyword matrix, etc.
There are many different types of technical issues that can affect your website’s performance. These include but are not limited to hosting problems, security issues, link building problems, cross-site scripting attacks and much more.
Some tips to fix technical SEO issues on my site?
SEO for technical aspects of your website, is an integral part of search engine optimization. If you want to rank well on Google’s SERPs, your website should have all the technical elements that Google expects.
This section provides a variety of quick fixes you can apply to your site to fix any technical issues that may be preventing your pages from ranking well on Google’s SERPs.
here are four types of technical SEO issues that you may face when you are fixing your site.
- Missing or incorrect canonical tags
- Misspelled URLs
- Missing H1 heading tags on the homepage
- Duplicated content
What are some examples of technical SEO?
Technical SEO is basically the use of various techniques to improve an individual website’s search engine ranking.
Some of the most common aspects of technical SEO are:
Search engine indexing.
Search engine indexing is the process of enabling search engines to find and list web pages from a website.
Search engine indexing is a primary necessity of SEO. Achieving high search engine ranking requires more than just publishing content on the site. The site has to be crawled by the search engines for indexing on a regular basis. This can be done manually or automatically by using any of the free or paid tools available in the marketplace today.
An increasing number of websites are now relying on third-party tools to provide them with an automated service for crawling their website and updating its page rank at various intervals. Some of these tools also offer additional features such as monitoring, tracking keywords, and managing link building campaigns.
Site architecture
Site architecture is the design and structure of a website. Technical SEO-optimized site architecture reduces the cost of maintaining a website, improves the performance of web pages, and increases your site’s usefulness for visitors. Web designers use site architecture as a tool for improving the user experience as well as search engine optimization (SEO).
There are four basic areas to consider when it comes to your site’s architecture
Navigation
The navigation is the method of finding a section on a website or mobile app. The navigation can be done via menus, search engine, search bar, tabbed interface, breadcrumbs, and many more.
While one of the most popular ways to do this is through menus or tabs at the top or side of the screen. Search engines are not an adequate way to navigate websites because they are too slow and there are too many pages to go through.
Search bars should be used for searching for specific content on the page but not as a substitute for menus or tabs. Breadcrumbs can be used as an intermediate step between navigation options because they show where you are on the website and what you have done so far.
Content management
Content management is all about grabbing the attention of your customers and keeping them engaged. It helps you rank higher on Google for your target keywords, but it also brings business to your website through many other channels like social media, videos, and more.
Search engine optimization (SEO)
Interactivity
The objective is to generate enough attraction that viewers will want to stay on the page for as long as possible or come back again and again. This has implications for search engine optimization because the idea is that the longer someone stays on your site, the more pages they’ll see and ultimately, you’ll have more chance of ranking well in organic search results.
Site speed
Site speed is a crucial factor in ranking on the search engine. Studies have shown that if your website is slow, it can affect your rankings on Google by up to 30%.
Website developers should be aware of how site speed affects SEO and take steps to improve it. They should optimize code and use efficient caching strategies to minimize load times for pages. Factors such as the size of images, scripts and files can all affect how long it takes for a page to load.
Digital marketers should work with the website developer to ensure that their campaigns are delivered in a timely manner. Otherwise, they may miss out on traffic opportunities or even lose some customers altogether.
Page load speed optimization.
Page load speed optimization is a process that tries to optimize the loading time of the webpage, either by reducing the amount of data needed to be downloaded or making it easier for the user’s browser to download that data.
Regular site maintenance
Regular site maintenance is a lot more than just checking for malware and broken links. It’s also about making sure that the website is fully optimized and ready to be seen by users.
The following are some of the things that should be checked during regular site maintenance:
Broken links and outdated software updates:
The site needs to make sure all software is up-to-date and there are no broken links on the website.
404 errors:
A website might have a 404 error when it can’t find a page or when you type in an incorrect URL, but this can also happen if you enter an incorrect username or password on a login page. They need to be taken care of before they affect the user experience.
How can I know if I am doing technical SEO correctly?
Technical SEO is one of the most important factors that will determine how your website ranks on the search engine results page.
There are a few ways you can know if you are doing technical SEO correctly. One way is to see if your site has a high domain authority, which would be determined by how many high quality backlinks your site has. Another way to know if you are doing technical SEO correctly is by checking for errors in your code, which could have an impact on your website’s ranking.
What are the drawbacks of technical SEO?
SEO is a complex and ever-changing field. Therefore, it’s not always easy to stay up to date on the latest trends and technological innovations.
Technical SEO is a set of best practices that can help business owners show up in search results. However, it can be difficult for technical SEO experts to keep up with the constant changes in the SEO field.
Common drawbacks of this strategy include:
Changing algorithms
The SEO industry is affected by the changes made by algorithms. The changes we see are majorly due to Google’s algorithm updates such as Panda, Penguin, and Hummingbird. Some updates were designed to change technical aspects such as how often keywords appear on a page, while others were to modify user behavior such as increasing click-through rate.
- Need for more tools;
- Difficulty staying up to date with changes in the industry;
- Lack of time and high costs for implementation.
