The impulsive purchases are used for products that are usually bought on the spot. The digital marketing platform is created to make it easier for brands and retailers to create and deploy marketing strategies in order to capture the attention of these people.
There is a new type of marketing- a “no-think” approach, which takes advantage of the impulsive purchases and allows companies and brands to capture this market using digital tools.
The platform consists of three main features: automation, personalization, and intelligence.
What is Impulsive buying?
Impulsive buying is a form of shopping that occurs when someone purchases products or services that they do not intend to buy at the beginning, but are persuaded by the time they make the purchase.
It is estimated that up to 80% of online shopping carts are abandoned before completion.
How Impulsive buying Overcome by Digital Marketing?
Digital marketing helps customers to make a decision with the information they have. Impulsive shopping is a common problem that can be overcome by digital marketing. Digital marketing has played a huge role in changing the way we shop. It is now easier than ever to purchase items impulsively, without any hesitation whatsoever because of the convenience and accessibility of digital content.
Impulsive shopping arises from the lack of information on the products consumers want to buy. This is where digital marketing steps in and helps customers make a decision with the information they have about products available for purchase. Digital marketing can improve product discovery, as long as it’s done right, by making it easy for shoppers to find what they are looking for quickly and efficiently.
Digital advertising enables companies to tailor messages specifically for their target audience, which makes it easier for them to reach more people who may want their products or services. This way, they reduce customer confusion and frustration on a global scale because every individual will know what they are getting
How Social Media helps in selling impulsive products
Social media marketing has evolved over the years to be one of the most important tools in digital marketing. It is no longer just about increasing awareness, it is now about targeting and selling products that people are more likely to buy.
We all know Facebook as a social media platform. But we often forget that it can also be used as a tool for digital marketing.
Impulsive products such as beauty, health and wellness, and pharmaceuticals are sold through Facebook ads. It is an easy way to reach the customers who need those products.
Facebook’s goal is to get every user who visits the site to stay on it for as long as possible. It accomplishes this by providing users with content that they are most likely to engage with. This is why Facebook has become a perfect place for brands to sell products that people don’t need but want.
Social media platforms like Instagram do not only boost the popularity of products but also make them more saleable. One study showed that posts on Instagram with a “buy now” button led to 130% higher conversion rate than posts with a “link in bio” button or no call-to-action at all.
Strategies to sell impulse products on Instagram
The strategies to sell impulsive products on Instagram are divided into a few categories. The first one deals with how to promote a product on Instagram by giving a list of tips and tricks. The second deals with the automation of the acquisition process, which is the process where you’ll be able to establish a purchase without going through too much trouble.
The third category deals with how to differentiate your product from others in order to make it more likely that people will buy it after seeing it on Instagram.
In order for you to better sell your product, you should try using hashtags that might be relevant for your product or include an emoji if you want your post to have a humorous touch.
Emails
An email is one of the best ways to reach consumers, because it reaches them on their own time. Many people are less likely to view digital marketing ads, whereas they are more likely to open an email. Emails allow marketers to send messages at any time of day or night, which means consumers can always log in and learn about new offers or deals.
Emails helps in 2 ways to impulsively sell products
1) Emails from retailers increase the number of purchases from shoppers who return to their stores
2) Email marketers benefit from higher conversion rates when emailing customers who have made an online purchase but did not complete checkout.
Best way to increase impulsive buying
The best way to increase impulsive buying is to make the customer feel like they are missing out. This can be done by creating urgency, scarcity, and exclusivity.
Urgency
Using urgency in digital marketing can be difficult. But it’s not impossible. It just takes the right strategy and effort to achieve success. The key is to find the things that trigger urgency in your customer’s mind and build upon them.
Some examples of triggers for urgency are discounts, free shipping, guarantees that they will be out of stock soon.
One of the most common ways to create urgency is by offering a limited number of products. Some companies also offer discounts or free shipping for a limited period.
Limited-time offers are one of the most powerful tools in digital marketing, as they invoke the sense that time is running out and it’s now or never to buy your product. The success rate for sales pitches created with urgency campaigns have been shown to be higher than those without it.
Scarcity
Scarcity is a sales tactic that aims to convince people that the product they are selling is in limited supply. In other words, it is a marketing tactic where you create a sense of urgency in your potential customers.
Here are some tips to make your scarcity campaign successful:
– Make sure you have a strong call to action. What do they need to do right now?
– Use language that makes them feel like they need to act fast.
– Only 100 Items Left
– Make the offer time bounded like 10 minutes left for 40% discount, first 10 products at 50% discount coupon.
Exclusivity
In this day and age, it is difficult to find a product that is not being sold online. In order to sell a product in the market, you need to create exclusivity for your product.
The first thing you can do is to make your product less accessible. This may mean only selling the products through a physical store or restricting sales to customers in a specific area. Another way of creating exclusivity for your product is by limiting the availability of the products per person/order. You can do this by limiting customers from buying more than 3 units or limiting orders at 1 unit per customer.
How to create a uniqueness for selling a product?
The first step is to create an original and compelling brand story. It should have a clear and concise message that’s delivered in a way that grabs the attention of your target audience. The next step is to build an engaged community of followers who promote your brand on social media, post pictures with your products, and refer you to their friends. And lastly, use data from your community of users combined with insights from social media to find the right influencers that can help you reach new customers.
